The Second Life Grid: The Official Guide to Communication, Collaboration, and Community Engagement

Kimberly Rufer-Bach

John Wiley & Sons, Jun 3, 2009 - Computers - 352 pages

Corporations, non-profits, and educational institutions will welcome this official guide that shows how to establish and maintain a successful virtual presence in Second Life. Written with the full support of Linden Lab, this is the perfect resource for organizations entering Second Life. Topics discussed include the technical and social issues of participating in Second Life, including integrating corporate culture into Second Life, in-world marketing techniques, selecting a solution provider, and how to conduct real-world business in Second Life. Plus, you’ll get hands-on solutions, smart tactics, and practical techniques, such as setting up useful meeting spaces and planning and moderating events. The book is filled with actual case studies of how top organizations have leveraged Second Life and offers analysis of their SL presence.

Contents

• The Official Guide to Communication Collaboration and Community Engagement CHAPTER 1 WHAT YOU CAN DO ON THE SECOND LIFE GRID: 5
• The Official Guide to Communication Collaboration and Community Engagement CHAPTER 2 TEACH AND TRAIN: 25
• The Official Guide to Communication Collaboration and Community Engagement CHAPTER 3 GOVERNMENT AGENCIES ON THE SL GRID: 43
• The Official Guide to Communication Collaboration and Community Engagement CHAPTER 4 NONPROFITS REACH OUT: 59
• The Official Guide to Communication Collaboration and Community Engagement CHAPTER 5 CONDUCT BUSINESS: 75
• The Official Guide to Communication Collaboration and Community Engagement CHAPTER 6 YOUR AVATAR AND YOUR ORGANIZATION: 93
• The Official Guide to Communication Collaboration and Community Engagement CHAPTER 7 UNDERSTANDING SOCIAL INTERACTION IN S...: 117
• The Official Guide to Communication Collaboration and Community Engagement CHAPTER 8 KEEP UP WITH CURRENT EVENTS: 141
• The Official Guide to Communication Collaboration and Community Engagement CHAPTER 9 MANAGE YOUR INFRASTRUCTURE: 153
• The Official Guide to Communication Collaboration and Community Engagement CHAPTER 10 SET UP A VIRTUAL OFFICE: 187
• The Official Guide to Communication Collaboration and Community Engagement CHAPTER 11 MARKET AND SELL YOUR PRODUCT: 209
• The Official Guide to Communication Collaboration and Community Engagement CHAPTER 12 RUN AN EVENT: 231
• The Official Guide to Communication Collaboration and Community Engagement CHAPTER 13 SELECT A SOLUTION PROVIDER: 259
• The Official Guide to Communication Collaboration and Community Engagement CHAPTER 14 WORK IN TEEN SECOND LIFE: 279
• The Official Guide to Communication Collaboration and Community Engagement CHAPTER 15 LOCATE RESOURCES: 295
• The Official Guide to Communication Collaboration and Community Engagement APPENDICES: 315
• The Official Guide to Communication Collaboration and Community Engagement Index: 334

About the author

Kimberly Rufer-Bach founded and operates The Magicians (www.themagicians.us), one of the oldest and most innovative content-development companies in Second Life. She has worked with NASA, British Council, University of California Davis Medical center, and Wiley Publishing, Inc. Kim also coauthored Creating Your World: The Official Guide to Advanced Content Creation for Secong Life, also from Wiley.

Bibliographic information

• Title: The Second Life Grid: The Official Guide to Communication, Collaboration, and Community Engagement
• Author: Kimberly Rufer-Bach
• Publisher: John Wiley & Sons, 2009
• ISBN: 0470524766, 9780470524763
• Length: 352 pages
• Subjects: Computers / Internet / General