MediaMaking: Mass Media in a Popular Culture

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Lawrence Grossberg
SAGE, 2006 - Language Arts & Disciplines - 495 pages
5 Reviews
Taking a unique approach to the study of mass communication and cultural studies, MediaMaking is a volume that presents the current knowledge about the relationship between media, culture, and society. What sets this volume apart from competing texts is the approach taken and the distinguished scholarship. Rather than examining each major medium separately (newspapers, books, magazines, radio, television, film), the authors contend that mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life-each is shaping and defining the other. They hold that media can only be understood in relation to their context-institutional, economic, social, cultural, and historical. As such, this book explores the variety of ways in which the media are involved in our social lives.

The authors explore the different relationships between the media and the systems of social value and social differences that organize power in contemporary society. They examine how the media are reproduced and consumed and what they produce in turn. Theoretically and analytically organized with sections on media's relation to behavior, politics, media effects, the public, globalization, organizations, meaning , and ideology, this text offers students a more comprehensive understanding of the nature of media communication processes-an absolutely necessary part of understanding contemporary life.

  

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VERY HELPFULL FOR STUDING THE MEDIA..

Contents

IV
3
V
8
VI
34
VII
65
VIII
99
IX
133
X
135
XI
161
XV
253
XVI
293
XVII
337
XVIII
339
XIX
378
XX
421
XXI
457
XXII
477

XII
193
XIII
217
XIV
219
XXIII
493
Copyright

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About the author (2006)

Lawrence Grossberg is the Morris Davis Distinguished Professor of Communications and Cultural Studies and director of the University Program in Cultural Studies at the University of North Carolina, Chapel Hill. He is the author most recently of Bringing It All Back Home: Essays on Cultural Studies (Duke University Press 1997).

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