Planning, Implementing, and Evaluating Health Promotion Programs: A Primer
This work provides background and application information needed to plan, implement and evaluate health promotion programmes in a variety of settings. Programmes in the areas of community health, medical care and worksites are examined in detail and presentes in an accessible format.
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PART I Planning a Health Promotion Program
Starting the Planning Process
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agencies alcoholic American Cancer Society analysis appropriate areas behavior change Cancer CBA and CEA chapter community organization components conduct control group cost data collection decision makers defined determine developed discussion disease effective employees evaluation design example exercise program explain goals and objectives gram guidelines health behavior health belief model health education health problem health promotion programs identify implementation individuals instrument intervention activities interviews involved Kreuter levels of measurement locus of control marketing measures ment needs assessment nonprobability samples outcome person Phase planners need presented priorities program goals program participants program planners program planning questionnaire rationale reinforcement relapse response risk safety belt sample scores selected self-efficacy skills smoking cessation smoking cessation program social Source specific stakeholders statistical steps strategies Table target population techniques theory tion transtheoretical model Type I error validity variables vendor worksite