Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Google eBook)

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Pearson Education, Dec 17, 2010 - Business & Economics - 304 pages
15 Reviews

Use Social Media to Build a Great Personal Brand–and a Great Career!


Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In Branding Yourself, two leading social media consultants show how to use today’s social media platforms to attract new business and job opportunities you’ll never find any other way. Erik Deckers and Kyle Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and translate your online network into great jobs, great projects, and a great career!


Discover how to:

• Build an authentic storyline and online identity that gets you the right opportunities

• Choose the best social media tools for your personal goals

• Blog your story boldly and effectively

• Promote your events, accomplishments, victories…and even defeats and lessons learned

• Integrate online and offline networking to get more from both

• Reach people with hiring authority and budgets on LinkedIn

• Use Twitter to share the ideas and passions that make you uniquely valuable

• Launch an online branding program that really gets noticed

• Avoid “killer” social networking mistakes

• Leverage your online “expert” status to become a published author or public speaker

• Measure the success of your social media branding

• Get new projects or jobs through your online friends and followers



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Review: Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself

User Review  - Justin Keller - Goodreads

Good book, learned a lot. Now to go implement it! Glad it expanded beyond social marketing tools but the section on getting published was a little off topic. Or maybe, I wasn't prepared for a writing career in order to brand myself. Read full review

Review: Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself

User Review  - Juan Israel Ortiz - Goodreads

Book takes you from the very basics (of building your personal brand) up to finish line - becoming an author. My version is a bit outdated (2010), but it still manages to give you ideas on how to ... Read full review


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Promoting Your Brand in the Real World

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About the author (2010)

Erik Deckers is the co-owner and vice president of creative services of Professional Blog Service, a ghost blogging and social media agency. He has been blogging since 1997 and speaks widely on social media topics. He is also a newspaper columnist and award-winning playwright.


Kyle Lacy is founder and CEO of Brandswag, a digital marketing firm working with businesses large and small. His blog,, has been featured on The Wall Street Journal online and many other blogs. He is also constantly ranked in many top blog sites around the world, most recently AdAge 150.


Deckers and Lacy coauthored Twitter Marketing For Dummies.

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