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action decrement activity alpha wave animal anxiety approach-avoidance conflict areas argued arousal associated attitudes aversive avoidance awareness bar-press behavior modification behavioral system biofeedback brain cells changes chapter chimps cognitive system conditioned reinforcement consciousness considered consolidation contiguity contingency counterconditioning cues decrease discussed drive drugs effects electrical elicited environment example experiences experimental extinction feedback function genetic glia havior Hebb hemisphere holding mechanisms human inhibition interactions involved learned helplessness mediation mental Miller motivation nervous system neurons neurosis neuroticism occur operant conditioning organism paired perceive perception person physiological proactive inhibition probably problem procedures processes produce psychological psychotherapy punishment rats reinforcing ESB respondent conditioning result retroactive inhibition reward schizophrenia sensory shock simple situations somatic nervous system specific split-brain spreading depression stimuli storage student studies suggested task tendency term memory theorists tion trial types variables verbal visceral responses visual