Good business: your world needs you

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Texere, Jun 1, 2002 - Business & Economics - 255 pages
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If you want to stop an eight year old boy from smoking – who is he most likely to listen to? parents? teachers? the government? or Nike? If that same boy’s parents are buying him a Christmas gift, which will they chose? Sports shoes from the company that only promotes its brand? Or shoes from the company that also uses its brand to promote anti-smoking?In Good Business, the authors argue that in the 21st century, the successful companies will be those that use their power and influence to work for social progress. And they’ll do it because making the world a better place will also be the best way to make money. This is social marketing and is the core idea behind Good Business.

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Good business: your world needs you

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This work persuasively presents the idea that businesses can and should be socially responsible. Hilton and Gibbons, founders of a London-based consulting firm, have written this book to encourage ... Read full review

Contents

Heresy
23
Responsibility
53
Leadership
105
Copyright

4 other sections not shown

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About the author (2002)

Steve Hilton and Giles Gibbons founded Good Business in 1997, a London-based consulting firm which advises companies on how they can help themselves by helping society. Their clients, include Coca Cola, Nike, Morgan Stanley Dean Witter, Sky TV, DaimlerChrysler, and McDonaldAs. Steve and Giles managed and raised private-sector funds for an award-winning anti-racism campaign for the UKAs Commission for Racial Equality. Both authors reside in London.

Steve Hilton and Giles Gibbons founded Good Business in 1997, a London-based consulting firm which advises companies on how they can help themselves by helping society. Their clients, include Coca Cola, Nike, Morgan Stanley Dean Witter, Sky TV, DaimlerChrysler, and McDonald's. Steve and Giles managed and raised private-sector funds for an award-winning anti-racism campaign for the UK's Commission for Racial Equality. Both authors reside in London.

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