Voting: A Study of Opinion Formation in a Presidential Campaign

Front Cover
University of Chicago Press, 1954 - Political Science - 395 pages
0 Reviews
Voting is an examination of the factors that make people vote the way they do. Based on the famous Elmira Study, carried out by a team of skilled social scientists during the 1948 presidential campaign, it shows how voting is affected by social class, religious background, family loyalties, on-the-job relationships, local pressure groups, mass communication media, and other factors. Still highly relevant, Voting is one of the most frequently cited books in the field of voting behavior.
  

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

II
5
III
6
IV
12
V
16
VIII
26
IX
35
X
37
XI
39
XLIV
196
XLV
201
XLVI
214
XLVII
217
XLIX
219
L
229
LI
232
LII
235

XII
48
XIII
52
XIV
55
XV
56
XVI
57
XVII
63
XVIII
75
XIX
77
XX
79
XXIII
82
XXIV
87
XXV
89
XXVI
90
XXVIII
95
XXIX
103
XXX
116
XXXI
118
XXXII
120
XXXIV
134
XXXV
149
XXXVI
156
XXXVII
165
XXXVIII
170
XXXIX
179
XL
182
XLI
184
XLIII
187
LIII
236
LIV
237
LV
240
LVI
242
LVII
248
LVIII
253
LIX
255
LXII
256
LXIII
259
LXIV
264
LXV
272
LXVI
279
LXVII
282
LXVIII
288
LXIX
293
LXX
298
LXXI
305
LXXII
307
LXXIII
308
LXXIV
315
LXXV
327
LXXVI
329
LXXVII
350
LXXVIII
383
LXXIX
391
Copyright

Common terms and phrases

References to this book

All Book Search results »

About the author (1954)

Paul F. Lazarsfeld was a Viennese-born American mathematician, psychologist, and sociologist who immigrated to the United States in 1933. In Vienna he had established an applied social research center, which became a model for others in the United States; the most famous product of the Vienna center is Marienthal (1933) a pioneering study of unemployment in an Austrian village. In the United States, Lazarsfeld became director of a Rockefeller Foundation-supported study of the impact of radio; through this study, communications research was established as a field of social science inquiry. In 1937 Lazarsfeld founded a research center, which became the Bureau of Applied Social Research at Columbia University; he taught at Columbia from 1940 until 1969. Lazarsfeld's research areas included mass communications, voting, latent structure analysis, mathematical models, the history of quantitative research, and the analysis of survey data. His major goal was to find intellectual convergences between the social sciences and the humanities, between concept formation and index construction, and between quantitative and qualitative research. His enthusiasm and originality had an enormous impact on colleagues and students; an annual evening lecture and reception at Columbia provided an opportunity for them to share both vivid memories and current experiences.

Bibliographic information