Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity (Google eBook)

Front Cover
John Wiley & Sons, Dec 30, 2009 - Computers - 504 pages
26 Reviews
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

  

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Deep, evergreen advice on web analytics. - Goodreads
It's a good overview of online data analysis. - Goodreads
A solid introductory text to website analytics. - Goodreads

Review: Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM]

User Review  - Jeff Standard - Goodreads

A solid introductory text to website analytics. A good blend of theory with tactics over a wide range of example websites and scenarios. I already knew the basics of web analytics and still walked ... Read full review

Review: Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM]

User Review  - Robert - Goodreads

Deep, evergreen advice on web analytics. This book is grounded in the trenches and is full of practical advice and reality. Works well to read all the way through and to dip into for specific topics. Read full review

Contents

Chapter1 The Bold New World of Web Analytics 2 0 1
1
Yes We Can 10
10
Ten Questions to Ask Vendors Before You Marry Them 21
21
Why did the last two clients you lost cancel their contracts?
27
Metrics
35
xiv
59
Leveraging Custom Reporting
66
Practical Solutions 75 A Web Analytics Primer
76
Geographic Interest and Opportunity Analysis
227
Competitive Keyword Advantage Analysis
233
Social Mobile and Video
241
Optimal Solutions for Hidden Web Analytics Traps
283
Steps Toward Intelligent Analytics Evolution
306
Guiding Principles for Becoming an Analysis Ninja
313
Comparing KPI Trends Over Time
321
Measuring Latent Conversions and Visitor Behavior
327

Segment or Go Home
88
Everyday Clickstream Analyses Made Actionable
94
Search Engine Optimization SEO Analysis
101
Pay Per ClickPaid Search Analysis
110
Direct Traffic Analysis
116
Flash Video and Widgets
122
Data Sampling 411
130
Measuring Success
145
Cart and Checkout Abandonment
152
Examples of Macro and Micro Conversions
158
Visitor Recency
164
Remote and Online Outsourced
175
The Single Biggest Surveying Mistake
184
WebEnabled Emerging User Research Options
190
Actionable Testing Ideas
202
Challenges and Benefits
208
Website Traffic Analysis
221
Ratios
334
Understanding Your Brand and Category Terms
341
Advanced PayperClick Analyses
348
Zeroing In on the User Search Query and Match Types
354
Advanced Principles for Becoming an Analysis Ninja
357
The Web Analytics Career
385
Creating a DataDriven Culture
407
The Problem
416
to Using Data Pick a Different Boss
422
Business in the Service of Data Not
428
Lack of Strategy
434
Evolution of the Team
441
Index
449
422
455
424
462
433
468
Copyright

Common terms and phrases

About the author (2009)

Avinash Kaushik is the author of the leading research & analytics blog Occam’s Razor. He is also the Analytics Evangelist for Google and the Chief Education Officer at Market Motive, Inc. He is a bestselling author and a frequent speaker at key industry conferences around the globe and at leading American universities. He was the recipient of the 2009 Statistical Advocate of the Year award from the American Statistical Association. Avinash donates all proceeds from his books to two charities, The Smile Train and the Ekel Vidyalaya Foundation.

Bibliographic information