An Assessment of Leadership in Marketing Education

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University of Wisconsin--Madison, 1993 - 576 pages
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Contents

CHAPTER TWOREVIEW OF LITERATURE
32
CHAPTER THREEPROCEDURES
68
CHAPTER FOURFINDINGS
110
Copyright

19 other sections not shown

Common terms and phrases

21st century American Marketing Association Analysis by Respondent Appendix behavior Board Bothwell carry the marketing communication Conclave conference contingency theories COOPERATION BETWEEN ORGANIZATIONS cover letter Creton current national leaders curriculum David Phillips DECA Delphi panel Delphi Round Delphi study Delphi technique descriptive statistics desktop publishing discipline of marketing dissertation distance learning alternatives Distributive Education Doctor of Philosophy Education Resource Center education should include Educational Leadership Edwin L effective leadership structure Eggland EMPLOYER enclosed Englewood experts February 28 FEDERAL POSITIONS ONCE focus future Grounded theory Group for Question Harland Samson Horace Robertson However identified IDENTITY FOR MARKETING individuals INVOLVEMENT BY MARKETING issues James Burrow James Gleason KAREN KAY LACK OF INVOLVEMENT LACK OF SINGULAR Leaders in Marketing leadership and leadership leadership development leadership for Marketing leadership organizations leadership theory mailing marketing and distributive Marketing Education Association marketing education community marketing education leaders marketing education personnel marketing education practitioners marketing education profession Marketing Education Resource marketing plan marketing teacher education MDEA Minitab MISSION FOR MARKETING national leadership national Marketing Education national structure Nebraska Newbury Park nonprobability samples North Carolina Ohio State University open-ended questions opinionnaire overcome the barriers Overcoming Barrier participants perspective PERSPECTIVE OF MARKETING phase pilot study population POSITIONS ONCE RESPONSIBLE professional development programs providing leadership providing national leadership qualitative research question number questionnaire rank recognized Respondent Group Richard Lynch round Samson SINGULAR MISSION skills snowball sampling standard deviation Starratt statements Strategies for Overcoming strongly agree structure for marketing STSUP suggested supervisors systematic sample Table Top Seven Barriers Traits Theory transactional leadership transformational leadership trimmed means U.S. Department U.S. Postal Service University University of Georgia University of Wisconsin University of Wisconsin-Madison vision Vocational Association Vocational Education Warren Bennis WordPerfect Zwissler

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