An Assessment of Leadership in Marketing EducationUniversity of Wisconsin--Madison, 1993 - 576 pages |
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Contents
A Future Perspective | 5 |
National Marketing and Distributive | 10 |
Leadership in the 90s | 15 |
Copyright | |
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21st century Analysis by Respondent Appendix asked behavior CELL CONTENTS contingency theories cover letter current national leaders DECA Delphi instrument Delphi panel Delphi questionnaire Delphi study Delphi technique descriptive statistics discipline of marketing Distributive Education Education Resource Center education should include effective leadership structure focus Group for Question Horace Robertson identified James Gleason Leaders in Marketing leadership and leadership leadership for marketing leadership issues leadership organizations long form mailing marketing and distributive Marketing Education Association marketing education leaders marketing education personnel marketing education practitioners marketing education profession Marketing Education Resource marketing teacher education Minitab national structure nonprobability samples opinionnaire participants phase pilot study population programs providing leadership question number rank recognized Respondent Group Richard Lynch SD ALL TEACH snowball sampling Starratt statements Strategies for Overcoming strongly agreed structure for marketing STSUP suggested supervisors Table Top Seven Barriers transactional leadership transformational leadership U.S. Department vision Zwissler