Paul Rand: American Modernist

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William Drenttel New York, 1998 - Commercial art - 77 pages
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"Combining the experimental formal vocabularies of their European peers with the material demands of American commerce, a select number of graphic designers helped inaugurate a new visual language that would revolutionize the role of design as both a service and an art. Of this group, none was so accomplished, or would produce as many lasting contributions to this field as Paul Rand". This handsomely produced volume comprises two essays by internationally esteemed art historian and critic Jessica Helfand, author of the popular Six (+2) Essays on Design and New Media.

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About the author (1998)

Jessica Helfand is partner in Jessica Helfand/William Drenttel, a design consultancy. She has been collecting wheels for several years.

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