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problems of reliability and validity
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American analyzed assertion attention score Behavioral Sciences Budd campaign cards Chapter classified cluster sampling coders coding unit coefficient column inches communication research complex content analysis content categories content studies correlation counting coverage daily newspapers Danielson definitions determine Deutschmann developed direction categories discussed editorial emphasis employed example facet analysis factor analysis foreign gatekeeper Guttman Guttman scale Harold Lasswell headline hypotheses indicate intensity investigator issues Journalism Quarterly Lasswell level of measurement MacLean magazines Mass Communications mass media material matrix measurement Medicare messages method multistage sampling ordinal scales paper period political presidential Press problem propaganda Public Opinion Quarterly punched tape purposive sampling Q factor random sample relationship reliability sampling procedure sampling unit scale selected simplex Social specific statistical Stempel stories subject-matter categories symbols tape techniques television tests tion trend University of Iowa unpublished masters thesis validity variables wire service York