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accountant achieve action plan advertising bank banker benefits better BUILD YOUR BUSINESS business plan called cash flow cash flow statement CHAPTER clients close committed listener competencies consultant corporate culture customers decisions emotional intelligence employees entrepreneur equipment Ericka feedback feel files focus give goals growth Guzik ideas important increase Joe Phillips keep Leo Burnett loan look marketing Mary Kay Ash massage ment mental models mindset move negotiating ness networking offer operation organization percent person Peter Senge problems product or service prospect questions Ralph Waldo Emerson reward risks sell simply small business someone spend stage step strategy success Systems Thinking talking tell things tion tomers track Unique Selling Proposition venture What's Zig Ziglar