Results 1-3 of 3
User Review - Flag as inappropriate
Review: Winning the Zero Moment of Truth - ZMOT (Enhanced Version)User Review - Rahmad - Goodreads
In marketing there seems to be the concept of 1st moment of truth, when a customer sees your product in the shelf and contemplate on buying it, and the 2nd moment of truth, the experience a user has ... Read full review
Review: Winning the Zero Moment of Truth - ZMOT (Enhanced Version)User Review - Goodreads
A few interesting tidbits, but for the most part I'd hope any internet marketer already knows this stuff. This is geared mostly towards the high-end level of management and I don't doubt Google put it ...