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A REVIEW OF THE RELEVANT LITERATURE FOR MATURE
Theories of Aging
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AARP activities on-line age for younger allocation alpha America Online approach attitudes toward computers BACKWARD METHOD beta T statistic chatting Checking stories Cog Age cognitive age CompuServe computer literacy consumer behavior developed DISCRIMINANT ANALYSIS e-mailing friends e-mailing to children examined experience on-line factors FORWARD METHOD gender going on-line groups Havighurst Homik hypotheses income Independent B beta independent variables individual's influence information searching interest in technology Internet involvement with technology leisure activities linked locus of control marketing mature adults mature consumers mature individuals METHOD OF ENTRY mobility MULTIVARIATE REGRESSION ANALYSIS need for cognition negatively related non-work on-line activities on-line per week on-line users orientation participate perceived personal characteristics positively related questionnaire questions relationship respondents RESULTS OF MULTIVARIATE sample scale SCREE TEST segmentation SeniorNet social specific activities spend suggested surfing technology lover total number total time spent Variable Satisfaction Window shopping younger activity younger interests