Reinventing Strategy: Using Strategic Learning to Create and Sustain Breakthrough Performance

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John Wiley & Sons, Oct 15, 2002 - Business & Economics - 288 pages
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At last-a proven system for developing the strategic innovations every company needs to compete and win
As everyone knows, today's unprecedented rate of business change demands new levels of strategic insight and adaptability. Reinventing Strategy is the first practical, systematic guide to creating an adaptive enterprise, showing how companies around the world are using the Strategic Learning approach to consistently out think, out maneuver, and out perform their competition. As Willie Pietersen explains, companies that aspire to long-term success must develop and implement strategy as part of a continuous four-step cycle-Learn, Focus, Align, Execute-and he offers dozens of provocative anecdotes and case studies, illustrating how to implement it at every level of an organization. Written with unusual clarity, frankness, and wit, Reinventing Strategy will change the way managers everywhere approach their greatest and most important challenge: the need to make strategy into a tool for ongoing corporate renewal.
  

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Contents

INTRODUCTION A Journey of Discovery
1
CHAPTER 1 The New Playing Field
9
CHAPTER 2 The Challenge of Change
27
CHAPTER 3 The Search for an Answer
40
CHAPTER 4 The Strategic Learning Process
57
CHAPTER 5 Winning the Battle for Insight Doing a Situation Analysis
69
CHAPTER 6 Defining Your Focus
105
CHAPTER 7 Aligning the Organization
127
CHAPTER 9 Overcoming Resistance to Change
184
CHAPTER 10 Implementing and Experimenting
210
CHAPTER 11 Strategic Learning as a Path to Personal Growth
220
CHAPTER 12 Creating an Environment for Success
249
SOURCES
261
INDEX
266
ABOUT THE AUTHOR
272
Copyright

CHAPTER 8 Transforming the Culture
148

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About the author (2002)

WILLIE PIETERSEN was raised in South Africa and received a Rhodes Scholarship to Oxford University. After a period spent in the practice of law, he embarked on an international business career. Between 1974 and 1994, Pietersen ran multibillion-dollar divisions of several major global corporations, including Unilever, The Seagram Company, and Sterling Winthrop. In 1998, Pietersen was named Professor of the Practice of Management at the Columbia University Business School. He serves as an advisor and consultant to many global companies, including Sony, Ericsson, Deloitte & Touche, SAP, and The Chubb Corporation, and is Chairman of the Menlo Park-based think tank Institute for the Future.

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