Psychology

Front Cover
HarperCollins College Publishers, 1994 - Psychology - 575 pages
0 Reviews
Psychology, Third Edition, builds upon the experience and reputations of Phil Zimbardo and Ann Weber with the addition of a new co-author, Bob Johnson, who has a wealth of teaching experience at the community college level. This briefer, less expensive book presents psychology in a meaningful, manageable format that focuses on the key questions and core concepts of psychology. Introductory psychology covers such a wide range of topics and issues that it becomes difficult for readers to see the forest for the trees. To make key psychological concepts more meaningful, the authors found inspiration in a classic chess study. This study showed that experts did no better than novices at remembering the location of pieces on a chess board when they were placed randomly. Only when the patterns represented actual game situations did they make sense and therefore become more easily memorable for the experts. Clearly, meaningful patterns are easier to remember and understand than random arrangements, and Psychology applies this by presenting the field of psychology in meaningful patterns to enhance comprehension. These concepts are then applied to readers' own lives, study skills, and the world around them. Finally, Psychology integrates a cross-cultural and multicultural perspective to make psychology meaningful for everyone. For anyone interested in Introductory Psychology.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Mind Behavior and Science
4
Introduction
6
Psychological Research
19
Copyright

58 other sections not shown

Common terms and phrases

References to this book

All Book Search results »

About the author (1994)

Richard J. Gerrig is a professor of psychology at Stony Brook University. Before joining the Stony Brook faculty, Gerrig taught at Yale University, where he was awarded the Lex Hixon Prize for teaching excellence in the social sciences. Gerrig's research on cognitive psychological aspects of language use has been widely published. One line of work examines the mental processes that underlie efficient communication. A second research program considers the cognitive and emotional changes readers experience when they are transported to the worlds of stories. His book "Experiencing Narrative Worlds "was published by Yale University Press. Gerrig is a Fellow of both the American Psychological Association and the Association for Psychological Science.He is also an associate editor of "Psychonomic Bulletin & Review," Gerrig is the proud father of Alexandra, who at age 16 provides substantial and valuable advice about many aspects of psychology and life in the 21st century. Life on Long Island is greatly enhanced by the guidance and support of Timothy Peterson.

Philip G. Zimbardo is an emeritus professor of psychology at Stanford University, where he has taught since 1968, after earlier teaching at Yale University, New York University, and Columbia University. He also continues to teach atthe Naval Post Graduate School in Monterey. Zimbardo is internationally recognized as the "voice and face of contemporary psychology" through his widely seen PBS-TV series, Discovering Psychology, his media appearances, best-selling trade books on shyness, and his classic research, The Stanford Prison Experiment. His current research interests are in the domain of experimental social psychology, with ascattered emphasis on everything interesting to study from shyness to time perspective, persuasion, cults, madness, violence, vandalism, political psychology, and terrorism. Zimbardo has been a prolific, innovative researcher across a number of fields in social and general psychology, with more than 300 professional articles and chapters and 50 books to his credit. To recognize the breadth of his research achievements, the American Psychological Association presented Zimbardo with the Ernest Hilgard Award for lifetime contributions to general psychology. He has also won the Vaclav Havel Foundation Award for his body of research on the human condition. Zimbardo has been President of the Western Psychological Association (twice), President of the American Psychological Association, Chair of the Council of Scientific Society Presidents (CSSP), and now Chair of the Western Psychological Foundation and Director of the Center for Interdisciplinary Policy, Education, and Research on Terrorism. He is most excited about the publication of his new trade book in March 2007 (Random House), which he has been working on intensely for the past several years. Its domain is the psychology of evil; its provocative title: "The Lucifer Effect: Understanding How Good People Turn Evil.

Bibliographic information