The other guy blinked: how Pepsi won the cola wars

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Bantam, Oct 1, 1986 - Business & Economics - 280 pages
4 Reviews
The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century

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Review: The Other Guy Blinked: How Pepsi Won the Cola Wars

User Review  - Tanya - Goodreads

One of the best books on marketing that I've ever read Read full review

Review: The Other Guy Blinked: How Pepsi Won the Cola Wars

User Review  - Tom Schulte - Goodreads

This business history was more captivating and interesting to me, especially this insider tale of the Pepsi Challenge taste test campaign and the rise of mega-commercials, ala Michael Jackson, etc ... Read full review

Contents

The Surest Move Ever Made
1
For Those Who Think Young
15
Learning to Lead
28
Copyright

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