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Factors Governing the Development of Marketing Channels
Who Does the Work of Retailing?Stanley C Hollander
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accounting activities advertising agerial alternative American Marketing Association analysis assortment basic brand buyers buying capital Census changes channel control channel members channels of distribution commodity companies competition concept consumer dealers decision delivery department store determine discount distribution cost distribution system distributors dual distribution economic effective efficiency establishments example exchange factors firms gross margin group action important increase industry innovation institutions integrated intermediaries inventory involved Journal of Marketing manufacturer manufacturer's margin marketing channels marketing system ment merchandise merchants middlemen oligopoly operations organization output percent perfect competition performance physical distribution policies problem profits promotional purchase relationships relatively resale price maintenance restrictions retail Schwinn segment seller selling Silent trade specialized sumer suppliers territorial theory tion total cost trade channel transaction transportation units vertical vertical integration warehouse wholesalers wholesaling structure