Information Architecture: An Emerging 21st Century Profession

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Prentice Hall, 2003 - Business & Economics - 194 pages
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This state-of-the-art look at the emerging profession of Information Architecture shows readers from a broad range of technical areas—e.g., visual design, information design, library science, information science, and human-computer interaction —how this new multidisciplinary profession integrates the skills and practices of their respective professions. An important complement to typical IA books (which focus only on the “how to” of designing and building web sites), this foundations book explores IA from its historical roots to its exciting future, showing how this new profession requires a comprehensive knowledge of a highly complex design process, using a variety of media and technologies, for the purpose of creating information environments that are beautiful, valuable, and easy to use. Information Architecture: From Craft to Profession. The Spoken Word. The Written Word. The Printed Word. The Telegraph. The Telephone. The Radio. Television. ENIAC. ERMA. The Alto. The PC Evolution. Internauts. ARPAnet. Email. WWW. Info Glut, Info Trash, Info Hype, and Info Stress. IA: The Process, The Practitioner, The Profession. Educating Information Architects. Envisioning the Future of IA. For Information Architects, Interaction Designers, User Experience Designers, Information Designers, Human-computer Interaction Designers, Web Masters, Interface Designers, Information Scientists, Information Technologists, Information Technology Specialists.

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About the author (2003)

Earl Morrogh is a writer, designer, and educator who has studied and worked for 30 years in several fields including architectural and visual design, multimedia design, communications, and education. He considers these areas of professional interest to be interrelated and his knowledge of them essential for informing his research of the emerging profession of information architecture.

He has worked in both the public and private sectors in a variety of capacities including: art director of an internationally distributed sports magazine (Surf magazine); communications director of the Florida component of the American Institute of Architects; project manager of a National Science Foundation-funded project (the Interactive Media Science Project) in partnership with Apple Computer, Inc., Pioneer, Inc., and Houghton-Mifflin Publishing, Inc.; associate director of the Florida Department of Education's distance learning initiative (Florida Remote Learning Services); and assistant director of Florida State University's distance learning office (Office of Distributed and Distance Learning).

He holds an undergraduate degree in sociology with a minor in architecture and a master's degree in mass communication with a specialization in interactive communications. At present he is a consultant and visiting scholar in Florida State University's School of Information Studies where he has taught undergraduate courses in information architecture and design theory.

Born in southwest Louisiana, "Acadiana," Mr. Morrogh has lived in the Florida panhandle since 1972 where he enjoys living in a rural setting in a house he and his wife of 23 years designed and built. He also enjoys sea kayaking, sailing, scuba diving, and other water-related recreational activities.

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