Design communication: developing promotional material for design professionals

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McGraw-Hill Bk. Co., Aug 1, 1987 - Architecture - 216 pages
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To be successful today, a design firm must be promoted effectively. This much-needed book shows how to develop the promotional material to do the job. It covers the entire marketing spectrum for design firms, including: marketing planning and research; di

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Contents

Communications Programs
15
Direct Mail
40
Company Brochures
93
Copyright

3 other sections not shown

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About the author (1987)

ERNEST BURDEN, one of the nation's leading experts in architectural graphics, is an architect, author, andconsultant who specializes in presentation media and marketing strategies. He is the author of more than twelve books.