Provocateur: Images of Women and Minorities in Advertising (Google eBook)

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Rowman & Littlefield Publishers, Dec 14, 2007 - Social Science - 192 pages
3 Reviews
In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising_perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The depiction of ethnic and gender relations in advertising subtly colors our understanding of status arrangements and social boundaries. Connecting these images to periods of social change also highlights, in a more nuanced way, the social norms and cultural ideologies of a particular age. The third edition includes updated advertisements and analyses, and Cortese concludes with policy implications for advertising. The previous edition of Provocateur was honored by CHOICE magazine as an Outstanding Academic Title, with its highest rating: 'Essential.'
  

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Review: Provocateur: Images of Women and Minorities in Advertising

User Review  - Nilagia - Goodreads

Nearly nowhere as good or as in depth as I was expecting, as it seemed to gloss over a lot of subjects worthy of deeper analysis. I suppose if you had no clue that advertisers sometimes use racist ... Read full review

Review: Provocateur: Images of Women and Minorities in Advertising

User Review  - Summer - Goodreads

Decend read, but the images could have been larger and the text could have gone more in-depth. Read full review

Contents

1 Representations Multiculturalism and Mass Media
1
2 Visual Attraction Body Display and Advertising
29
Sexism in Advertising
57
4 Symbolic Racism in Advertising
91
5 Ethnic Advertising
115
Toward Postmodern Consciousness
135
Advertising Evaluation
157
Glossary
159
References
161
Index
171
About the Author
179
Copyright

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About the author (2007)

Anthony J. Cortese is professor of sociology at Southern Methodist University.

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