AMA complete guide to strategic planning for small business

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NTC Business Books, a division of NTC Publishing Group, 1994 - Business & Economics - 151 pages
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The AMA Complete Guide to Strategic Planning for Small Business is the one practical guide you'll need to plan for the growth and profitability of your business. In 192 easy-to-read pages the Guide shows you how to develop vision for your company; articulate your vision in a clear, easy-to-understand but comprehensive strategic plan; implement your plan through sound tactics and action programs; ensure support for your plan by communicating it clearly to everyone in your organization, and measure your success and control the entire process by getting the proper feedback. Every chapter includes samples, exhibits, guidelines, checklists, action points, and worksheets to make this the first truly practical guide to strategic planning. Strategic planning - possibly the two words most feared by owners of small businesses because they conjure up visions of endless paperwork, pointless meetings, and non-productive bureaucracy. But proper planning - defining your organization's mission, articulating it clearly to everyone on the organization team, and implementing it in a methodical, common-sense manner - is the key to success in today's competitive business environment. And now that success can be yours with the AMA Complete Guide to Strategic Planning for Small Business.

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Contents

Writing Your Mission Statement
11
Product and Service Analysis
20
Summary and Review
27
Copyright

7 other sections not shown

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About the author (1994)

Cook was born in Sydney in 1929. After attending Fort Street Boys' School he worked around Australia. He also operated a couple of boatsheds as well as establishing the Butterfly Farm, an entomological theme park on the banks of Sydney's Hawkesbury River. He died in 1987 aged fifty-seven.

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