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t ManufacturerRetailer Interaction
14 other sections not shown
99 percent level Absolute capital requirements adver advertising per firm advertising to sales advertising variable bargaining power brand buyer concentration Chapter characteristics Coefficient is significant collinearity Comanor and Wilson concentration ratio consumer goods industries convenience and nonconvenience convenience outlets convenience sample correlated cost distribution effect of advertising Eightonfirm entry barriers Esposito F test growth Herfindahl index implications important increase indirect effect influence information sources interaction variable interbrand manufacturer and retailer manufacturer's market power marketing strategy measure Minimum efficient scale negative nonconvenience outlets nonconvenience sample number of firms performance private label product differentiation product line rate of return Regional dummy relation relatively resale price maintenance retail outlet class retail outlet types retail stage retailer power retailer structure retailer variables retailer's rivalry sales promotion scale economies seller significan0 strategic groups strategy variations structural variables structure-performance suggests sumer Table theory tion tising utility variance vary venience