books.google.com - Gift-giving is extremely important in Japanese society, not only at personal and household levels, but at the national and macroeconomic levels as well. This book is the first in English to document the extraordinary scale, complexity, and variation of giving in contemporary Japan. Gift-Giving in Japanis...http://books.google.com/books/about/Gift_giving_in_Japan.html?id=KHkyUp-EH2MC&utm_source=gb-gplus-shareGift-giving in Japan
