Content Strategy for the Web (Google eBook)

Front Cover
New Riders, Feb 28, 2012 - Computers - 216 pages
23 Reviews

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didnít help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but youíre not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
  

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A good introduction. - Goodreads
Certainly helpful for any web writer to read. - Goodreads
Cogent, coherent, doable, practical advice. - Goodreads
I'm going to keep this around for reference. - Goodreads

Review: Content Strategy for the Web (Voices That Matter)

User Review  - Joey Heflich - Goodreads

A good introduction. Kristina Halvorson is pretty awesome. Read full review

Review: Content Strategy for the Web (Voices That Matter)

User Review  - Kay Davis - Goodreads

Halvorson provides a decent overview of content strategy for Web sites. She describes content strategy as a four-step process: Reality: identifying problems, describing needs, and proposing solutions ... Read full review

Contents

Foreword
Before We Begin
Reality
1 Now
2 Problem
3 Solution
Discovery
4 Alignment
8 Content
9 People
Success
10 Persuasion
11 Advocacy
12 Hero
Content Strategy Reading List
Acknowledgments

5 Audit
6 Analysis
Strategy
7 Core
About the Authors
About Brain Traffic
Index
Copyright

Common terms and phrases

About the author (2012)

Bibliographic information