Designing the Obvious: A Common Sense Approach to Web & Mobile Application Design (Google eBook)

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Pearson Education, Nov 16, 2010 - Computers - 312 pages
2 Reviews
Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project instills customer satisfaction and loyalty. These principles include building only whats necessary, getting users up to speed quickly, preventing and handling errors, and designing for the activity. Designing the Obvious does not offer a one-size-fits-all development process--in fact, it lets you use whatever process you like. Instead, it offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.

This latest edition updates examples to show the guiding principles of application design in action on today's web, plus adds new chapters on strategy and persuasion. It offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.
  

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Review: Designing the Obvious: A Common Sense Approach to Web & Mobile Application Design (Second Edition)

User Review  - Maggie - Goodreads

Well written, easy to understand UX book. Read full review

Review: Designing the Obvious: A Common Sense Approach to Web & Mobile Application Design (Second Edition)

User Review  - Susan - Goodreads

Good book, good concepts, too many extra words - padded a bit maybe to make it longer? It's a quick read though, and you'll walk away with some new tidbits, which really makes it a 3 1/2 star. Read full review

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Contents

Author Biography
xi
1 Defining the Obvious
3
2 Lead with Why Follow with What
17
3 Ignore the User Know the Situation
35
4 Build Only What Is Absolutely Necessary
77
5 Support the Users Mental Models
101
6 Turn Beginners into Intermediates Immediately
139
7 Be Persuasive
175
8 Handle Errors Wisely
189
9 Design for Uniformity Consistency and Meaning
217
10 Reduce and Refine
243
11 Dont Innovate When You Can Elevate
269
index
283
Copyright

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About the author (2010)

Robert Hoekman, Jr, is a passionate and outspoken user experience specialist and a prolific writer who has written dozens of articles and has worked with Seth Godin (Squidoo), Adobe, Automattic, United Airlines, DoTheRightThing.com, and countless others.

He also gives in-house training sessions and has spoken at industry events all over the world, including An Event Apart, Web App Summit, SXSW, Future of Web Design, and many others.

Robert is the author of the Amazon bestseller Designing the Obvious and its follow-up, Designing the Moment. His newest book, Web Anatomy, was coauthored by Jared Spool.

Learn more about Robert at rhjr.net. He is "rhjr" on Twitter.

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