Gonzo Marketing: Winning Through Worst Practices
A Harvard Business Review Top-10 Business Book of 2001Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet--and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices that treat customers like cattle, and urges marketers of all stripes to tap into Web-based communities, or "micromarkets," based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness. Gonzo Marketing shows how companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, and brand equity. Laced with Locke's inimitable wit and penetrating point of view, Gonzo Marketing is the raucous wake-up call that no one in business--from the trading-room floor to the boardroom--can afford to ignore.
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Saltire : Blogging by Steve maclaughlin
In Gonzo Marketing: Winning through Worst Practices, Locke takes on the myths and monuments of marketing armed new ideas and a razor sharp wit. Buckle up. ...
saltire.weblogger.com/ books/ br1001a
Rebel without a pause | Technology | The Guardian
Chris Locke, better-known as rageboy, could have saved dotcoms millions of dollars. But he reckons 'gonzo marketing' could still lead a renaissance, ...
www.guardian.co.uk/ technology/ 2002/ may/ 09/ internetnews.onlinesupplement3
CNN - Fear and loathing on the Web: "Gonzo" marketing thrives ...
Lead of story or other summary. 30 words more or less
www.cnn.com/ TECH/ computing/ 9807/ 16/ gonzo.idg/
Gonzo Engaged: November 10, 2002
A Conversation sparked by Christopher Locke's 'Gonzo Marketing: Winning Through Worst Practices'. Started by Jeneane Sessum in 2001, Gonzo Engaged was the ...
Gonzo Marketing by Christopher Locke | Roy Christopher
To bring humor to a topic requires mastery beyond that of a mere expert. In Gonzo Marketing: Winning through Worst Practices (Perseus Publishing), Christopher.
Gonzo Marketing: Winning through Worst Practices by Christopher ...
Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet -- and where the outdated ideals ...
www.questia.com/ library/ book/ gonzo-marketing-winning-through-worst-practices-by-christopher-locke.jsp
Joho the Blog: Gonzo Marketing revisited
An Entry from the Archives. « Halley's bed-and-breakfast rant || Back to Blog | When everything is known ». October 13, 2004 ...
www.hyperorg.com/ blogger/ mtarchive/ 003183.html
Ross Mayfield's Weblog
Supernova. Simulation of the density profile of a 1 solar mass main sequence star (just like the sun) after shock wave passage from a Type Ia supernova ...
radio.weblogs.com/ 0114726/ 2002/ 12/ 21.html
Attitude Adjustment | Fast Company
Christopher Locke's latest book, Gonzo Marketing: Winning Through Worst Practices (Perseus, 2001), is full of it. Locke's rant is mostly against big ...
www.fastcompany.com/ magazine/ 51/ mustread.html
In The Raw » I got to the end of Gonzo Marketing
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