Natural Capitalism: The Next Industrial Revolution

Front Cover
Earthscan, 2010 - Capitalism - 416 pages
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On its first publication 10 years ago, Natural Capitalism rocked the world of business with its innovative new approach - an approach that fused ecological integrity with business acumen using the radical concept of natural capitalism. This 10th-anniversary edition features a new Introduction by Amory B. Lovins and Paul Hawken which updates the story to include the successes of the last decade. It clearly sets out the path that we must now take to ensure the future prosperity of our civilisation and our planet.
  

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Contents

Chapter 1 The Next Industrial Revolution
1
Chapter 2 Reinventing the Wheels
22
Chapter 3 Waste Not
48
Chapter 4 Making the World
62
Chapter 5 Building Blocks
82
Chapter 6 Tunneling Through the Cost Barrier
111
Chapter 7 Muda Service and Flow
125
Chapter 8 Capital Gains
144
Chapter 11 Aqueous Solutions
213
Chapter 12 Climate
234
Chapter 13 Making Markets Work
260
Chapter 14 Human Capitalism
285
Chapter 15 Once Upon a Planet
309
Notes
323
References
361
Index
397

Chapter 9 Natures Filaments
170
Chapter 10 Food for Life
190

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About the author (2010)

Paul Hawken is an environmentalist, educator and best-selling author of The Ecology of Commerce, The Next Economy and Growing a Business (also a TV series). Amory B Lovins is Co-founder, Chairman, and Chief Scientist of Rocky Mountain Institute and a co-author of Factor Four (Earthscan, 1997). The Centennial Issue of The Wall Street Journal named him among 39 people in the world most likely to change the course of business in the 1990s, and Time in 2009 called him one of the 100 most influential people in the world.L. Hunter Lovins is the President and Founder of Natural Capitalism Solutions. She is a founding professor of sustainable management at Presidio Graduate School, and a consultant to companies around the world. A co-author of Factor Four (Earthscan, 1997) her latest book, Climate Capitalism, will be published in 2011.

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