I'd Rather be in the Studio!: The Artist's No-excuse Guide to Self-promotion

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Pentas Press, Jan 1, 2008 - Art - 264 pages
21 Reviews
Offers practical approaches that help you sell more art and build an art career that lasts. Stanfield shares self-promotion tools that have enhanced the careers of thousands of artists. You'll learn how to: (1) Introduce yourself as an artist so people want to know more; (2) Nail your artist statement to discover the right words for all of your marketing messages; (3) Expand your mailing list and use it to cultivate collectors; (4) Create marketing materials that outshine the competition; (5) Become a media magnet so buyers come to you; (6) Take advantage of your Web site and blog to build a bigger audience; and much more.

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Review: I'd Rather Be in the Studio!: The Artist's No-Excuse Guide to Self-Promotion

User Review  - Goodreads

Perfect for those of us who cringe at tooting our own horn. There are some good ideas and pointers in this, and some that might not apply at the moment but to be aware of. It gives a good starting ... Read full review

Review: I'd Rather Be in the Studio!: The Artist's No-Excuse Guide to Self-Promotion

User Review  - Tony Bradshaw - Goodreads

If you're not ready to take marketing actions, don't read this book! The book is basically a long todo list organized to help the reader overcome their excuses. Marketing is an area of weakness, so it helped to get some items to do, yet it was overwhelming to see all that wasn't being done. Read full review

About the author (2008)

Alyson B. Stanfield is an artist advocate, workshop leader, and art-marketing consultant who knows all about self-promotion. Labeled an introvert early in life, she has challenged herself many times to come out of her shell in order to lead a rich and rewarding life. And that's what she does with her clients. Alyson has helped thousands of artists develop their careers through her online classes, publications, workshops, and free weekly Art Marketing Action newsletter—all available through ArtBizCoach.com.Alyson used the self-promotion tools in this book to launch ArtBizCoach.com. Prior to that, Alyson counseled artists informally throughout her ten years as a museum curator and educator in the Midwest. She wrote this book for the many talented artists who remain professionally unfulfilled because their work is not seen and not purchased. Alyson's mission is to empower artists to say goodbye to excuses and hello to success.

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