Communication theories: origins, methods, and uses in the mass media

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Longman, 1992 - Business & Economics - 364 pages
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Contents

Introduction to Mass Communication Theory
3
Scientific Method and Models of Mass Communication
17
Models in Mass Communication Research
36
Copyright

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About the author (1992)

James Tankard (Ph.D., Stanford University, 1970) is Jesse H. Jones Professor of Journalism at the University of Texas, Austin. He is the author of The Statistical Pioneers (Schenkman Books, 1984) and the co-author of Basic News Reporting (Mayfield, 1977), Mass Media in the Information Age (Prentice Hall, 1990), and Communication Theories: Origins, Methods, and Uses in the Mass Media, 5/e (Addison-Wesley, 2000). Tankard has contributed six book chapters and is author or co-author of 28 journal articles. He served as editor of Journalism Monographs from 1988 to 1994. 

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