Communication Theories: Origins, Methods, and Uses in the Mass MediaThis volume provides undergraduate students with an introduction to mass communication. Communication Theories examines the historical origins of mass communication theory and discusses communication methods and models. research. The text has been divided into seven parts, each prefaced by a short overview of the section content. good background in the basic communication theories and the chapters have been resequenced for easier use by the student. theory and social sciences such as sociology and psychology. It is also designed to be a supplementary text for media and journalism courses. |
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Page 63
... showed Mr. Biggott lying in a hospital bed and dying . He is saying to the doctor , " In case I should need a transfusion , doctor , I want to make certain I don't get anything but blue , sixth - generation American blood ! " The inten ...
... showed Mr. Biggott lying in a hospital bed and dying . He is saying to the doctor , " In case I should need a transfusion , doctor , I want to make certain I don't get anything but blue , sixth - generation American blood ! " The inten ...
Page 185
... showed that only 3 percent of the women who heard the lectures served one of the meats they hadn't served before , while 32 percent of the women in the group decision condition served one of them . A number of factors were at work in ...
... showed that only 3 percent of the women who heard the lectures served one of the meats they hadn't served before , while 32 percent of the women in the group decision condition served one of them . A number of factors were at work in ...
Page 241
... showed clear nonequivalence of exposure , with the more interested , older , and better - educated people more likely to have watched the debates . In contrast , the results pertaining to predictive strength showed equivalence for the ...
... showed clear nonequivalence of exposure , with the more interested , older , and better - educated people more likely to have watched the debates . In contrast , the results pertaining to predictive strength showed equivalence for the ...
Contents
PART | 17 |
Models in Mass Communication Research | 36 |
Perception and Language Issues | 55 |
Copyright | |
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Common terms and phrases
advertising agenda setting American analysis attitude change audience Austin American-Statesman behavior broadcast campaign Chapter classical conditioning cloze cognitive Communication Research concept correlation coverage cross ownership dissonance effects of mass experiment factors fear appeal film Flesch Flesch reading ease function Hovland hypothesis important individual influence interpersonal issues Janis Journalism Quarterly Katz knowledge gap Lazarsfeld mass communication mass media measure media agenda newspaper norms opinion leaders opinion leadership ownership percent person persuasion political predict presented President Press problem propaganda Public Opinion Quarterly question radio readability formulas reading ease received Reprinted by permission response role says score selective exposure selective perception Sesame Street showed sleeper effect Social Psychology society spiral of silence stations story subjects suggested Table television theory tion two-sided message University variables Vietnam viewers words York
References to this book
Analyzing Media Messages: Using Quantitative Content Analysis in Research Daniel Riffe,Stephen Lacy,Frederick Fico No preview available - 2005 |
Framing Europe: Television News and European Integration Claes H. de Vreese No preview available - 2003 |