Duncan Hines: The Man Behind the Cake Mix

Front Cover
Mercer University Press, 2001 - Biography & Autobiography - 325 pages
0 Reviews
While the name Duncan Hines is presently associated with cake mix, from the Depression to the mid-1950s, the name was most commonly associated with a series of guidebooks pointing travelers to the best restaurants, hotels/motels, and vacation destinations. These books were overwhelmingly popular, outpacing even the venerable Michelin Guide. Prior to Hines, finding good food or safe lodging was a hit-or-miss proposition: restaurants were often unsanitary and the food of poor quality. Hines was trusted by his readers because of his adamant refusal to accept advertising or payment of any kind from the establishments he recommended. Hines developed and nurtured a reputation for unimpeachable fairness and exactingly high standards of quality and cleanliness. Because of the popularity of his guidebooks and on the strength of his reputation, he almost single-handedly transformed the expectations of the restaurant-going public and thus indirectly transformed the hospitality industry in the United States.

In the 1950s, in partnership with North Carolinian Roy Park, Duncan Hines sold the rights to his name to be used on a line of grocery items, including coffee, ice cream, canned vegetables, and of course, cake mix. These products sold extremely well at premium prices, because shoppers associated Hines' name with quality and cleanliness. Not without reason: just as Hines had exacting standards for restaurants and hotels, he had very high standards for any food product bearing his name.

  

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Bowling Green
4
Out West
18
Florence
27
Chicago
33
Leave Me Alone or Ill Publish a Book
48
The Dinner Detectives
56
Florence Hiness Last Year
64
Those Who Make Us Wish for Hollow Legs
83
Lets Watch Him Eat
164
Enter Roy Park
179
The World of Duncan Hines
198
The Office Life
205
Passing the Torch
222
Duncan Hines Goes to Europe
235
We Dedicate This Box
249
Aftermath
260

Back Home Again in Bowling Green
99
Life Changes
109
A Few Pet Peeves
122
The War Years
140
Clara
152
Notes
267
Bibliography
300
Index
319
Copyright

Common terms and phrases

About the author (2001)

Louis B. Hatchett, Jr. is an independent scholar and writer from Henderson, Kentucky.

Bibliographic information