Public Relations: Strategies and TacticsUsing real-life case studies, Public Relations: Strategies and Tactics helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Its systematic approach combines fundamental concepts with numerous real-life case studies, helping students relate theory to actual practice. Special emphasis is given to ethics, international public relations, and technology's growing impact on the field. Comprehensive and up-to-date, this best-seller shows how public relations plays a vital role in today's global economy and the public discussion of contemporary issues. |
From inside the book
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... releases daily for a roster of more than 9000 clients . Electronically delivered news releases have an advantage over the conventional variety . Releases transmitted by satellite tend to receive closer , faster attention from media ...
... Releases News releases should be conveyed to the media in a timely and effective manner . As pointed out previously , releases should be addressed to recipients by name whenever possible . Releases may be sent in a broadside manner to ...
... Release National corporations realize that when the releases they send out are localized , media use will be substantially higher . The local angle should be placed in the lead if possible . Inclusion of local names or statistics ...
Contents
PART | 1 |
FREE COPY NOT FOR RESALE FREE COPY NOT FOR RESALE FREE COPY NOT FOR RESALE FREE COPY | 3 |
Chapter | 7 |
Copyright | |
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