Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights (Google eBook)

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John Wiley & Sons, Aug 18, 2009 - Computers - 408 pages
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Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!ís free Web analytics tool . This detailed resource from Yahoo!ís Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. Itís a must-read for all analytics professionals and those who want to be.
  

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Contents

Tracking Reporting and Analyzing for DataDriven Insights Part I Advanced Web Analytics Installation
1
Tracking Reporting and Analyzing for DataDriven Insights Part II Utilizing an Enterprise Web Analytics Platform
133
Tracking Reporting and Analyzing for DataDriven Insights Part III Actionable Insights
279
Tracking Reporting and Analyzing for DataDriven Insights Appendix Yahoo Web Analytics Web Services API
349
Tracking Reporting and Analyzing for DataDriven Insights Index
349
Tracking Reporting and Analyzing for DataDriven Insights Dashboard Examples
353
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