The Black Image in the White Mind: Media and Race in America

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University of Chicago Press, Dec 1, 2001 - Political Science - 305 pages
2 Reviews
Living in a segregated society, white Americans learn about African Americans not through personal relationships but through the images the media show them. The Black Image in the White Mind offers the most comprehensive look at the intricate racial patterns in the mass media and how they shape the ambivalent attitudes of Whites toward Blacks.

Using the media, and especially television, as barometers of race relations, Robert Entman and Andrew Rojecki explore but then go beyond the treatment of African Americans on network and local news to incisively uncover the messages sent about race by the entertainment industry-from prime-time dramas and sitcoms to commercials and Hollywood movies. While the authors find very little in the media that intentionally promotes racism, they find even less that advances racial harmony. They reveal instead a subtle pattern of images that, while making room for Blacks, implies a racial hierarchy with Whites on top and promotes a sense of difference and conflict. Commercials, for example, feature plenty of Black characters. But unlike Whites, they rarely speak to or touch one another. In prime time, the few Blacks who escape sitcom buffoonery rarely enjoy informal, friendly contact with White colleagues—perhaps reinforcing social distance in real life.

Entman and Rojecki interweave such astute observations with candid interviews of White Americans that make clear how these images of racial difference insinuate themselves into Whites' thinking.

Despite its disturbing readings of television and film, the book's cogent analyses and proposed policy guidelines offer hope that America's powerful mediated racial separation can be successfully bridged.


"Entman and Rojecki look at how television news focuses on black poverty and crime out of proportion to the material reality of black lives, how black 'experts' are only interviewed for 'black-themed' issues and how 'black politics' are distorted in the news, and conclude that, while there are more images of African-Americans on television now than there were years ago, these images often don't reflect a commitment to 'racial comity' or community-building between the races. Thoroughly researched and convincingly argued."—Publishers Weekly

"Drawing on their own research and that of a wide array of other scholars, Entman and Rojecki present a great deal of provocative data showing a general tendency to devalue blacks or force them into stock categories."—Ben Yagoda, New Leader

Winner of the Frank Luther Mott Award for best book in Mass Communication and the Robert E. Lane Award for best book in political psychology.

  

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Review: The Black Image in the White Mind: Media and Race in America

User Review  - Marcie Hill - Goodreads

I think it was a good read. It enlightened me on media stereotypes, on how decisions are made, on how the media influences all aspects of our lives including racial relations. After reading this book ... Read full review

Contents

The Racial Chameleon
1
White Racial Attitudes in the Heartland
16
Culture Media and the White Mind The Character of Their Content
46
The Meaning of Blackness in Network News
60
Violence Stereotypes and African Americans in the News
78
Benign Neglect in the Poverty of the News
94
Affirming Discord
107
Black Power
125
Advertising Whiteness
162
Race at the Movies
182
Reflecting on the End of Racial Representation
205
Data Tables
227
Notes
241
References
271
Index
293
Copyright

PrimeTime Television White and Whiter
144

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About the author (2001)

Robert M. Entman is a professor in and head of the Department of Communication at North Carolina State University.

Andrew Rojecki is an assistant professor of communication at the University of Illinois, Chicago.

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