Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Google eBook)

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Morgan Kaufmann, Jul 27, 2010 - Computers - 336 pages
6 Reviews
Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology.

• Presents criteria for selecting the most appropriate metric for every case
• Takes a product and technology neutral approach
• Presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed
  

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Review: Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics

User Review  - Derek Barnes - Goodreads

Trying to increase my knowledge of 'usability metrics'. This book had a ton of great stuff in it. What types of tests to run, when to run them, how to crunch the numbers, etc. Read full review

Review: Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics

User Review  - karly - Goodreads

Very informative. But definitely not my field in education. Read full review

Contents

CHAPTER 1 Introduction
1
CHAPTER 2 Background
15
CHAPTER 3 Planning a Usability Study
45
CHAPTER 4 Performance Metrics
63
CHAPTER 5 IssuesBased Metrics
99
CHAPTER 6 SelfReported Metrics
123
CHAPTER 7 Behavioral and Physiological Metrics
167
CHAPTER 8 Combined and Comparative Metrics
191
CHAPTER 9 Special Topics
211
CHAPTER 10 Case Studies
237
CHAPTER 11 Moving Forward
289
References
299
Index
307
Copyright

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Page 4 - The standard defines usability as "the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use".
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Page 32 - The correlation coefficient is a measure of the strength of the relationship between two variables, X and Y.
Page 4 - After all, usability really just means making sure that something works well: that a person of average (or even below average) ability and experience can use the thing— whether it's a Web site, a fighter jet, or a revolving door— for its intended purpose without getting hopelessly frustrated.

About the author (2010)

Tom Tullis is Vice President of Usability and User Insight at Fidelity Investments and Adjunct Professor at Bentley University in the Human Factors in Information Design program. He joined Fidelity in 1993 and was instrumental in the development of the company’s usability department, including a state-of-the-art Usability Lab. Prior to joining Fidelity, he held positions at Canon Information Systems, McDonnell Douglas, Unisys Corporation, and Bell Laboratories. He and Fidelity’s usability team have been featured in a number of publications, including Newsweek , Business 2.0 , Money , The Boston Globe , The Wall Street Journal , and The New York Times.

Bill Albert is Director of the Design and Usability Center at Bentley University. Prior to joining Bentley, Bill was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-Doctoral Research Scientist at Nissan Cambridge Basic Research. Bill is an Adjunct Professor in Human Factors in Information Design at Bentley University and a frequent instructor at the International Usability Professional’s Association Annual Conference. Bill has published and presented his research at more than thirty national and international conferences. He is coauthor (with Tom Tullis) of Measuring the User Experience and Beyond the Usability Lab. He is on the editorial board for the Journal of Usability Studies.

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