The Entrepreneur's Toolbox

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Lulu.com, Jul 1, 2007 - Business & Economics - 88 pages
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The Entrepreneur's Toolbox is a condensed course in business basics covering everything from setting up your business and defining your vision to how to market it and what to do when you succeed. Written especially with the holistically-minded business person in mind, this book touches the heart and spirit as well as the mind and pocketbook!
  

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Contents

Week One
16
Your mission statement
17
Your business plan
18
The SomedayMaybe Box
19
Goals and todo lists
20
Week Two
22
Taxes
24
Other legal information
25
Creating a market
49
Tips about your website
50
Week Five
53
Minding your manners
55
Small goals small steps
56
Delegate
58
now what?
59
now what?
60

Bookkeeping and accounting
26
Hiring staff
27
Policies and procedures
28
Supervising employees
29
Handling problem employees and terminations
30
Week Three
32
Do you know who your clients are?
33
Surveys
35
Your elevator speech
36
Focus
37
Tracking results
38
Week Four
40
Marketing tools
42
Writing your marketing plan
48
Selling your business
62
Franchising your business
64
Resources
66
Course evaluation
69
Appendix
71
Advertising is like going fishing
72
What to do when discouragement sets in
74
Flowing with the go of your business
75
How to tell if advertising dollars are being wellspent
77
Marketing ideas that dont cost a lot of money
78
Minding your manners
81
Riding the tides of change
83
Success
85
Copyright

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