Jump Start Your Business Brain: The Scientific Way to Make More Money
ReadHowYouWant.com, Limited, Jan 22, 2011 - 500 pages
Jump Start Your Business Brain details data-proven methods that can make your sales, marketing and business development measurably more effective. What makes this book unique is that the methods detailed are backed up with hard data. They're grounded in statistical analysis of the success and failures of more than 4,000 new products and services, and more than 6,000 innovation teams. The research quantifies the impact of a back-to-basic, customer-focused approach to sales, marketing and business development. The research also uncovers news regarding how you can measurably increase effectiveness in today's super-competitive, time-compressed and overstressed marketplace. It's the perfect book for today's up-and-coming executive.
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LibraryThing ReviewUser Review - markdeo - LibraryThing
A very entertaining book. Very practical. Really stimulates so much thinking. Is really written from a coaching standpoint. Strong foundation. Mr. Hall has done some really good work with this book. I highly recommend. Read full review