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accounts of literacy acquisition of literacy Adult analysis anthropology Approaches to Literacy argue aspects of literacy associated assumptions autonomous model Barton Cambridge cargo cults chapter claims Clammer classroom cohesion hypothesis communication concept of literacy contemporary conventions critical Cross-Cultural Approaches cultural discourse discourse analysis dominant ethnographic European Falmer Fiji Fijians Finnegan Firdowsi forms of literacy framework Future of Literacy Goody indigenous instance involved Iran Iranian learning linguistic literacy and orality Literacy and Social literacy campaigns literacy events literacy practices Literacy Studies literate London Malagasy Melanesian methodology missionaries model of literacy Nukulaelae Ong's orality and literacy paralinguistic particular pedagogy perspective political Qur'an reading and writing represent schooled literacy sense Shahnameh significance simply social context society sociolinguistics specific Street structure study of literacy suggest Tannen teachers theoretical theory tion UNESCO village Wagner Walter Ong written language