The People's Tycoon: Henry Ford and the American Century (Google eBook)

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Knopf Doubleday Publishing Group, Mar 4, 2009 - Biography & Autobiography - 656 pages
14 Reviews
How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography.

The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow.

Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.


From the Trade Paperback edition.
  

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LibraryThing Review

User Review  - knightlight777 - LibraryThing

Biographies are my favorite and Steven Watt's bio on Henry Ford is one of my favorites. This book delves into not only what this man accomplished in his life but also the character that drove him ... Read full review

Review: The People's Tycoon: Henry Ford and the American Century

User Review  - Don O'goodreader - Goodreads

Around 100 years ago Henry Ford had an idea that made him a billionaire. Today's business folks (aka Republicans) seem to have forgotten the concept entirely: "The people who consume the bulk of the ... Read full review

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About the author (2009)

Steven Watts is a professor of history at University of Missouri and the author of The Magic Kingdom: Walt Disney and the American Way of Life.


From the Trade Paperback edition.

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