books.google.com - In this first book to seriously examine the use and/or abuse of sex and innuendo in the mass media, interviews with leading figures in mainstream marketing focus on sex and innuendo, from the so-called satiric pornography of Calvin Klein ads and the muscle men and women hawking Evian water, to the sensual...http://books.google.com/books/about/Sex_Appeal.html?id=LlqDk4sq4RMC&utm_source=gb-gplus-shareSex Appeal