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advertising approach attitudes behaviour Big Five Factors bloggers blogs Boddy brand equity British market research CASI CATI Chinese choice choice-based cognitive communication conjoint analysis conscious Consumer Research context correlation customer satisfaction decision ECSI education level effects Energised ethnocentrism evaluation explicit exposure face consumption focus forums hedonic hierarchical Bayes hierarchical Bayes model higher I]MR identify implicit memory individual influence insight interview issues journal of Marketing judgement latent variable limit conjoint Market Research Society McDonald’s measurement meta-dimension methodology methods Monte Carlo motivational Nokia nomological validity non-response number of response OSL and arousability paper paradigm funnel paratelic partworth practitioners processing Psychology purchase qualitative research questionnaire relevance response alternatives sample Scottish segmentation shopping value significant social specific stimulation strategies survey Table techniques telic ten-point scale tend University University of Muenster utilitarian validity Virgin Trains webnography