Case Study Research:Theory, Methods and Practice: Theory, Methods, Practice (Google eBook)

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Emerald Group Publishing, Jun 23, 2010 - Electronic books - 440 pages
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"Case Study Research: Theory, Methods and Practice" looks at the research processes involved in conducting methods including: participant observation; fuzzy set social science; decision systems analysis; forced metaphor elicitation technique; ethnographic decision tree modeling; mapping strategic thinking; the historical method; storytelling research; and, conversational analysis. Example case studies are both international and interdisciplinary and as varied as golf tourism, and household gardeners buying and using seeds plants, to an Austrian corporate business-to-business brand, and a multinational electronics firm with headquarters in New York City. This book reviews and applies the best classic and contemporary contributions to literature on case study methods from several disciplines providing strong rationales for adopting case study research methods alone or in mixed-methods. It addresses the principal criticisms of case study research as well as offering new definitions and applications of theories and techniques and proposing advances in the field. The diverse coverage found in this title not only features well-known theories and practices but is not afraid to examine valuable but little-used case data analysis techniques such as degrees of freedom analysis. It offers a depth of explication and demonstration of techniques and theories not found in other publications.
  

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Contents

Chapter 1 Building Theory from Case Study Research
1
Chapter 2 Bridging the Chasm between Survey and Case Study Research
17
Chapter 3 Storytelling Theory and Research
41
Chapter 4 Creating Visual Narrative Art for Decoding Stories
85
Chapter 5 Subjective and Confirmatory Personal Introspection
107
Chapter 6 Overcoming the Illusion of Conscious Will and SelfFabrication
129
Chapter 7 Using the Forced MetaphorElicitation Technique FMET in Subjective Personal Introspections about Self
143
Chapter 8 Surfacing Executives Interpretations of Self and the Roles of CoWorkers in Enacting Front and Back Stage Strategies
157
Empirical Positivistic Testing of Data to Alternative Theories
241
Chapter 13 Applying the Long Interview in Case Study Research
263
Chapter 14 TippingPoint Modeling in Case Study Research
291
Chapter 15 Participant Observation Research in Organizational Behavior
321
Chapter 16 Systems Thinking and System Dynamics Modeling
343
Chapter 17 Fuzzy Set Social Science and Qualitative Comparative Analysis
359
Principles for Doing Case Study Research
397
References
409

Chapter 9 Personal Exchanges Social Behavior Conversation Analysis and FaceToFace Talk
189
Chapter 10 Constructing Thick Descriptions of Marketers and Buyers Decision Processes in BusinesstoBusiness Exchange Relationships
207
Chapter 11 Case Study Research on MeansEnd Laddering Chains
225

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About the author (2010)

Arch G Woodside

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