Diffusion of innovations

Front Cover
Free Press, 1995 - Social Science - 519 pages
26 Reviews

From inside the book

What people are saying - Write a review

User ratings

5 stars
10
4 stars
8
3 stars
6
2 stars
2
1 star
0

Review: Diffusion of Innovations

User Review  - Ninakix - Goodreads

This gets a high rating because it's a pretty classic book, and so far, I have yet to see the ideas covered in other books. Adoption theory is a surprisingly useful tool for understanding your ... Read full review

Review: Diffusion of Innovations

User Review  - Tim Eldridge - Goodreads

I constantly refer back to this seminal work by Everett Rogers' when talking to Start-Ups and change agents. Despite being published originally in 1962 the book still serves marketers well because it ... Read full review

Contents

ELEMENTS OF DIFFUSION
1
Summary
35
Summary
94
Copyright

40 other sections not shown

Common terms and phrases

Bibliographic information