Diffusion of innovations

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Free Press, 1995 - Social Science - 519 pages
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Review: Diffusion of Innovations

User Review  - Sorin - Goodreads

Clarified a couple of key steps necessary to go through when marketing a product or innovation. Read full review

Review: Diffusion of Innovations

User Review  - Horia - Goodreads

I know that I'll never finish this book. It's a great, great book. I'd call it: the bible of anyone that has do to anything with the innovation domain. There's nothing else to say, just read it. It's ... Read full review

Contents

ELEMENTS OF DIFFUSION
1
Summary
35
Summary
94
Copyright

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