Diffusion of innovations

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Free Press, 1995 - Social Science - 519 pages
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Review: Diffusion of Innovations

User Review  - Rindy Sabrina - Goodreads

This is a required reading for my thesis (actually this is just as a reference if I want to broaden my horizon). And I still cannot enjoy reading textbook. I leave this unfinished as I find this book ... Read full review

Review: Diffusion of Innovations

User Review  - Sorin - Goodreads

Clarified a couple of key steps necessary to go through when marketing a product or innovation. Read full review

Contents

ELEMENTS OF DIFFUSION
1
Summary
35
Summary
94
Copyright

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