Logo Design Love: A Guide to Creating Iconic Brand Identities

Front Cover
New Riders, Dec 20, 2009 - Computers - 216 pages
31 Reviews
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
Readers will learn:
  • Why one logo is more effective than another
  • How to create their own iconic designs
  • What sets some designers above the rest
  • Best practices for working with clients
  • 25 practical design tips for creating logos that last

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Review: Logo Design Love: A Guide to Creating Iconic Brand Identities

User Review  - Joey Heflich - Goodreads

So thin on content, but there's enough logo reference to keep the eyes busy. What I would recommend to someone thinking about design school, but not to anyone actually in design school. Read full review

Review: Logo Design Love: A Guide to Creating Iconic Brand Identities

User Review  - Ralph Clouden - Goodreads

I thought the book was highly insightful for anyone interested in starting a brand. It offers up many stories that pull back the curtain on many brands and logos that may or may not be in the public ... Read full review


The importance of brand identity
The process of design
Keep the fires burning

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