Logo Design Love: A Guide to Creating Iconic Brand IdentitiesThere are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn:
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Armin Vit Art Museum Berthier biz-R brand identity brand identity design Chapter CIGNA Clive's color committee create a logo Creative director customers David Airey 2008 deal decision-maker design brief design firm design ideas design process design project design studio elements Federal Express FedEx feedback focus Graphic Design iconic brand identities iconic design identity project Internacional Ivan Chermayeff Jerry Kuyper Josiah Jost keep Kerling Landor Leader Creative Lindon Leader logo design look Maggie Macnab Malcolm Grear Designers marketing Milton Glaser mind map motivation Nancy Wu option packaging partners Paul Rand Paula Scher PDFs PepsiCo Photoshop point of contact portfolio potential clients questions rebranding redesign relationship relevant remember Safari Books Online simple sketches star symbol Tenth Church thing thought Tropicana Tropicana Pure Premium typeface visual identity Woodmere Woodmere Art Museum words Zia Pueblo