501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition (E-bok fra Google)

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McGraw Hill Professional, 9. aug. 2010 - 464 sider
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Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!

A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.

Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:

  • Planning the Battle--and Choosing the Right Tactics
  • eMarketing, Digital Media/Social Networking
  • Grand Opening/Reopening and Holidays
  • Four Walls Marketing
  • Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates
  • Marketing Measurement

No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers--and win more new customers than you can handle.

  

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Review: 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition

Brukerevaluering  - Yasheve - Goodreads

Skim through it in the library.... You can get the same info from an hour long google search Les hele vurderingen

Utvalgte sider

Innhold

1 Planning the BattleThe Basics
1
2 How to Choose the Right Tactics
3
3 Ten Steps before Launching Any Promotional Tactic
7
4 MustDo Business Tactics
11
5 Marketing to Your Internal Customers
55
6 Grand OpeningReopening Tactics
61
7 Four Walls Promotions
71
8 Zone Merchandising Tactics
77
19 Leisure Time TieIns
245
20 Service and Professional Businesses
251
21 Restaurant FoodService and Beverage CompaniesWithin Your Four Walls
265
22 Gift Certificates
293
23 Theme Nights
313
24 DriveThrough Tactics
323
25 Outrageous Ideas
327
26 Nonprofit Tactics
331

9 Existing Customers
91
10 New Customers
105
11 Promotions for Charities and Churches
117
12 Civic Tactics
133
13 Direct Mail and Ads
143
14 Staff Incentives
153
15 Miscellaneous Tactics for Retailers
185
16 Cards Coupons TearOuts
197
17 Community Tactics
211
18 Students and Their Families
225
27 Opening Anniversaries
343
28 Holiday Tactics
351
29 Thanksgiving and Christmas Tactics
385
30 Quick CollegeYear Promotions
395
31 Emarketing
401
32 Digital Media Tactics
413
33 Social Networking Tactics
421
34 Marketing Measurement Tactics
431
Index
439
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Vanlige uttrykk og setninger

Om forfatteren (2010)

About the Author
Tom Feltenstein
is the CEO and founder of Power Marketing Academy, a leading consulting firm that consults and educates businesses in the industries of retail, hospitality, and service. PMA conducts clinics, seminars, strategy sessions, trainings and speaking events.

A visionary counselor to Fortune 500 companies and franchise organizations, he speaks and holds seminars to over 60 companies a year all over the world.

Prior to his 25 year trajectory as a consultant to Fortune 500 companies, he began his career with McDonald's Corporation. He later served as senior vice-president for Bozell, an international multi-billion dollar advertising agency.

Author website: http://www.tomfeltenstein.com/

Bibliografisk informasjon